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Your Ideal Customers Are Falling Through The Cracks
If you’re like most business leaders, you’re spending a lot of your time trying to get people to commit to your mission. You’re trying to get social media followers to click on your posts, website visitors to enroll in your product or event, or your email list to respond to your updates. But no matter how hard you try, you aren’t able to connect with your ideal customer and call them to action in the ways you want to.
Your Website Is Getting Ignored
Your website started off great, but now it's a junk drawer of madness. How will you simplify and clarify so people can actually engage?
You're Paying Too Much For Ads
It's tempting to hit "boost post" on social media. Without a strong pathway of touchpoints, you're wasting your ad money and missing your ideal customer.
You're Not Following Up With Ideal Customers
Some contacts are over here, some contacts are over there, and some contacts just fell through the cracks. How do you build strong relationships of trust?
Too Much Work, Not Enough Reward
You want to grow your business organically, but everything feels scattered. An overarching touchpoint strategy can bring focus to the chaos.
Touchpoints Connect You To Your Ideal Customer
Content marketing for your business starts with strategically developing a series of touchpoints which guide your ideal customers along a pathway from having no idea who you are, to trusting you enough to pay you for your services.
Become a Thought Leader
Share your expertise with your ideal customers and become a trusted thought leader in your niche.
Connect with Ideal Customers
Build clear and consistent lines of communication with your ideal customers and call them to action.
Watch Your Business Grow
Create multiple avenues through which ideal customers can become curious about your business and say yes to your services.
We Help Businesses Grow
The most powerful asset you have as a business is your people. But your pool of people is drying up. You keep returning to the same few people to ask for their business, and they’re answering you less. You wonder how you’re going to get past this threshold so you can bring in recurring sources of ideal customers who are energized about your business and want to become your customer.
I get it. About ten years ago, I was on staff with an organization that was desperate for new people to join. I tried to help us grow, but I failed. It was so frustrating to watch this organization dwindle, the mission evaporating as people left.
Thankfully, I had an opportunity to try again, many times. I worked with dozens and dozens of businesses, all powered by people who wanted to change the world. And as I experimented my way forward, with the help of some trusted guides, I learned that these businesses needed three things in order to build recurring sources of ideal customers:
- clear messaging,
- compelling content, and
- consistent touchpoints.
I founded Touchpoint Marketing to help you create organic growth of ideal customers, and nurture them into strong business relationships. If you are stuck in a plateau, I’d love to talk with you about how to create content that connects you to your ideal customer so your business can grow again.
Brendan McClenahan
Founder of Touchpoint Marketing
Grow Your Business
One Touchpoint At A Time
Whether you’re bootstrapping your business from the ground up, or whether you’ve been at it for thirty years, you have a mission with a unique story. We start by listening. We identify your goals, discover your challenges, and then we co-create a plan that fits your objectives and your budget. Here are some of the ways we can create content marketing for your business that builds recurring sources of ideal customers so you can grow.
Websites
Most websites are a junk drawer of madness. We’ll turn your website into a well-organized hub that connects people to you. Ideal customers new to your business will follow content into your website, where you will invite them to take one small but significant step to join your mission.
The Christian Closet was growing as one of the leading online counseling services for LGBTQ Christians. As they grew to a dozen clinicians, they began running into administrative issues. How would they keep track of intakes, notes, and payments?
We worked closely with The Christian Closet to create a custom clinician portal where clinicians could log in to track their clients, take clinician notes, as well as make payments. We created an admin portal so that the owners could keep a better eye on everything that was happening.
We also redesigned their website and helped them install and implement a monthly newsletter to better interface with their clients.
The custom platforms that we built allows The Christian Closet to collect clinician fees more consistently and also saves them $9,840 per year that they would have paid for similar SaaS products.
Check out The Christian Closet at thechristiancloset.com
A psychotherapist and divorce mediator was looking to grow his clients and reach more people, but he had a severely outdated website that prevented him from making any substantial changes.
First, we helped him create professional videos to connect with his audience. Next, we created lead generators and began collecting email addresses. Then, we updated his logo, brand script, and we recreated his website to center around his lead generators. Finally, we began regularly publishing pinpointed content to his email and social media followers.
Since working with us, he has been invited to speak internationally, he is gaining clients around the United States, he has a regular spot on a radio show, and he has a 800 person email list with a 5-12% click rate (very warm). He is regularly full with clients, and when he has availability we help him run a launch so that he fills up again with ideal clients.
Check out his practice at stevenunruh.com
Lead Generators
A lead generator is a valuable piece of content that you give away for free in exchange for an email address. By creating a magnetic lead generator, we’ll help attract people to you as a generous thought leader in your niche.
Several years ago, Cyclical INC, a California non-profit, was experiencing growth. But since they had no way of connecting these people, the increased involvement was becoming a liability rather than an asset.
We built an email marketing system and began working with their leaders to create lead generating PDFs. Each of these lead generators spoke to the central cause of the organization. By consistently developing and deploying them, we grew their contacts from 108 to 2,500. We created several websites for them, as well as online courses, all of which serve to expand the mission of the non-profit.
This growth and connectivity has led to breakthroughs for the organization. For example, a leader in Uganda downloaded a free eBook, then was invited to an event, and is now leading a local chapter where he is gathering people and expanding the mission of the non-profit.
Cyclical INC has gone from a hometown 501c3 to an internationally known non-profit because they were able to transform their growth from a liability into an asset.
Check out Cyclical’s websites and lead generators at cyclicalinc.com and cyclicalpublishing.com.
Email Marketing
Most of your ideal customers won’t commit right away. They need time to explore whether your mission is one they want to commit to. We can build an email marketing program so you can consistently follow up with ideal customers as they progressively identify with your mission.
Here Counseling took great steps to advance their marketing efforts to serve professionals in the Los Angeles metro area.
They created an online quiz lead generator with an email nurture sequence, but they were getting low open rates. We overhauled their nurture sequence, adding greater customization and segmentation as well as clearer calls to action and higher value content. After two months of this new nurture sequence, they saw a 10 point increase in open rates throughout the email sequence.
Check out Here Counseling at herecounseling.com
Product Launches
You spent months designing and rolling out a product only to see it flop. A product launch is a sequenced strategy to build energy and enthusiasm around a new release. We’ll help you design and release a product, service, class, course, or program that is perfectly tailored to the needs of your ideal customers.
The director of the church planting division of a protestant seminary was having trouble. Their division had invested heavily in the creation of an online video course, but was having trouble launching it. As this was their primary income source, the stakes were high.
He called us in January and said they needed to sell at least 30 full price certificates or else they would end the year in the red, closing their division.
We started by organizing and gathering a list of their ideal customers. We created valuable touchpoints with them through webinars, emails, ebooks, and free courses. We mapped out and executed a launch sequence based on reciprocity and value.
By July, we had 35 course sales and the division landed in the black. They continue to launch new courses today, copying and pasting the frameworks they learned in our work together.
"This all has been so amazing! I love the changes Touchpoint has helped us make, and they gave us such a great list of items for us to keep in our minds as longer term goals."
Our Approach
We take a comprehensive approach to make sure new customers are finding you, sticking with you, and converting over and over again to grow your business.
Collect
Most businesses don’t realize that their public reputation is hurting. We create systems and content that helps your ideal clients find out about you.
- Social Media Management
- Paid Ads on Google and other platforms
- Press Releases
Connect
Your ideal client needs time to build trust with you before they buy. We establish rhythms of connection that retain your ideal clients and help them overcome their objections to buying.
- Lead Magnets
- Drip Campaigns
- Email Marketing
Convert
Don’t make it difficult for your ideal customer to do business with you. Let us help you dial in your offer, create clear calls to action, and clean up your website for action.
- Product Launches
- Websites
- Landing pages
"It's working! I'm continuing to get a consistent flow of intakes."
Schedule Your Discovery Call
Articulate Your Goals
Discover Opportunities
Make a Plan for Business Growth
"When I started building a new concept for students of medicine, I had no idea where to start. Touchpoint was able to come alongside me in the process and give me digestible steps that I could manage to complete in the middle of a busy schedule. It completely changed the way I thought about interacting with the market."
Download Your Free Website Checklist
You know you need to clean up your website, but you’re not sure where to start.
We created this checklist for business leaders who want their websites to help them connect to their ideal customers and call them to action.
Inside you’ll find
- 60 checklist items to improve your website
- Examples of effective websites
- Suggestions for improvement and next steps
Simply enter your info below, download the resource, and start making a plan to update your website.
